An Australian technology company has taken credit for a global e-commerce standard designed to allay consumer fears, particularly of privacy and security, over the Internet.eTick last week launched IES:2000 - the International eCommerce Standard for Security, Privacy and Service.
IES:2000 will involve the display of a visual symbol on the Web sites of businesses, government bodies and not-for-profit organisations, the company said in a statement.
The purpose of the symbol is to reassure end users and business partners that any company sporting the symbol maintains certain service, privacy and security benchmarks, the statement said.eTick was formed from the audit and certification business of the Customer Service Institute of Australia.
The IES:2000 standard "is an approved standard of the International Standards Accreditation Board and has been developed following widespread consultation at an international level and will be rolled out globally", eTick said.