Google taps AI to help you bid for digital ads
Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.
Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.
There are many ways that online numbers can be inflated that have nothing to do with real people looking at actual ads or content.
Google is taking another step away from Flash, Adobe Systems' multimedia program widely criticized for its frequent security vulnerabilities.
Yahoo will cut 15 percent of its workforce and close some online services in a major turnaround plan announced Tuesday.
When Google tells us it blocked 780 million bad ads last year, is that a sign that things are getting better?