Now that YouTube officially supports 15-minute videos, Andy Warhol's dictum that we'd all be famous for 15 minutes has proven more than a little prescient. Viral video is nothing to scoff at. There's more than just page-view bragging rights at stake--there's real money to be made. (Get popular enough, and YouTube will cut you in on ad revenue.)
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The whole video format situation couldn't be more confusing if it was intended as a practical joke.
Whether you're a videophile or a casual videographer looking to capture life's precious moments, your Android phone can help you grab plenty of footage and share it with the world. And, with the help of a few choice apps, you can even carry and play movies right on your phone.
Whether you're General Motors or the corner convenience store, you probably could use a little more business. The question is how to get the word out about your products or services to the people who need them. One hot technique these days is to use short videos.