Microsoft throws away $315 million on failed Nook deal
Microsoft took a big loss on its 2012 investment in Barnes & Noble, getting less than half of its original upfront $300 million back when the two firms parted ways today.
Microsoft took a big loss on its 2012 investment in Barnes & Noble, getting less than half of its original upfront $300 million back when the two firms parted ways today.
Are you still holding out to see what happens with this whole ebooks "fad" before deciding whether to embrace it for your business? Well, the times they are a changin' and there are a variety of reasons that ebooks are outpacing printed books.
A Silicon Valley product development consulting firm called the Nielsen Norman Group (not to be confused with the Nielsen ratings company) published a study last week comparing reading performance with a book to reading with an e-reader. The results--which are suspect because there were only 24 people in the test group--find that users of the Kindle 2 and iPad read 10.7 percent and 6.2 percent slower, respectively, than on paper or with books.
Taiwanese e-reader makers jockeyed to show off new technologies at the Taipei International Book Exhibition over the weekend and said the emerging model for the devices is to sell them as part of a content bundle.
Computer maker Asus may be getting ready to launch an e-reader that would mimic the traditional book, be in full color and come loaded with a variety of innovative features.