Google vs. Foursquare: Geolocation battle heats up
Apparently informing your friends that you're eating a turkey sandwich at the deli down the street is the most "interesting" fad of the moment, and Google wants the biggest slice of cake.
Apparently informing your friends that you're eating a turkey sandwich at the deli down the street is the most "interesting" fad of the moment, and Google wants the biggest slice of cake.
Google has added new features to its Latitude location mapping and tracking service, allowing users to see where they have been and automatically be alerted (warned?) when friends are nearby.
Like the old adage that all politics are local, Google Inc. is telling users Tuesday that all Web searches are local, too.
A privacy group is calling Google's new mapping application an "unnecessary danger" to users' security and privacy.
Need to know in real time which service truck is closest to a customer's location? Want to know whether your daughter really is at the library or how your friend is progressing on a trip through the Barossa Valley?
<a href="http://www.pcworld.com/tags/Google+Latitude.html">Google Latitude</a> is a useful--if slightly <a href="http://www.pcworld.com/businesscenter/article/158985/privacy_lobby_slams_google_latitude.html">creepy</a>--way to track your location on a mobile phone or GPS laptop. But you can get roughly the same sense of fleeting privacy on any old Wi-Fi PC; Google Latitude automatically pegged me within about 100 feet of my ground-floor office on GPS-free laptop.
Google's location-tracking service, [[xref:http://www.google.com/latitude|Latitude|Google Latitude]], uses the GPS hardware found in smart phones (such as Google Android phones and BlackBerry and Windows Mobile handsets) to pinpoint your position on a map and share that information with your friends. I've been playing with the software on my BlackBerry for a couple of days, and I've taken the time to explore its features. Here's a guided tour of the Latitude experience.