Salesforce buys AI specialist MetaMind to avoid being ‘flanked'
Salesforce's automation efforts got a big boost Monday with news that it is acquiring AI startup MetaMind.
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News about marketing automation
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OtherLevels combines on-shore engineering with offshore sales
Australian technology company OtherLevels is investing heavily in its overseas presence to win new customers for its marketing automation platform. But the managing director of the newly publicly listed company, Brendan O'Kane, is keen to keep his engineering team based in Brisbane.
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Oracle gears up to battle Salesforce.com, IBM with Eloqua update
Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals such as Salesforce.com and IBM in the red-hot software segment.
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Marketo rolls out customer engagement tools as Salesforce.com threat looms
Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot.
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Oracle buys IP assets of marketing automation vendor
Oracle has acquired the intellectual property assets of Market2Lead, maker of marketing automation and demand-generation software, for an undisclosed sum.