Salesforce.com rolls out social marketing cloud
Salesforce.com on Wednesday rolled out the Radian6 Social Marketing Cloud, a new set of services that builds on its core CRM (customer relationship management) software.
Silverpop - News, Features, and Slideshows
News about Silverpop
-
-
Epsilon: a watershed for an industry under siege
Last week, consumers in the U.S. were bombarded with e-mail messages warning them of what may be the most widely felt data breach in U.S. history. A company that most of them had never heard of, Epsilon Interactive, had been compromised and their names and e-mail addresses had been stolen.
Features about Silverpop
-
Marketo IPO may spark suitors, including Salesforce.com
Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company, including Salesforce.com and SAP.
-
Why Oracle bought Eloqua, and what it means for the market
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.