Irish rockers, U2, are continuing to innovate in their use of video on the current Innocence + Experience tour, and behind the scenes is some extremely high-performance, all-flash technology.
When the lights went down on U2’s global Vertigo tour in 2006, so did the band's non-renewable contract with Apple. With plans already in motion for its next set of live shows, the rock four-piece decided to look for a new vendor to provide hardware for its stage setup.
Q: What's the connection between one of the world's top rock and roll performers and a sinking U.S. smartphone maker? A: Venture capital.
Last week’s live stream of U2’s Rose Bowl concert is notable not only for the 10 million viewers who tuned in, and that fact that many people actually tuned in to a band of accelerating decrepitude, but for the fact that the event may well have sewn the seeds for a reflowering of the music industry.
U2’s venture into the Web 2.0 world appears to have come off without a hitch as an estimate audience in the hundreds of thousands tuned into the band’s live performance at the Rose Bowl concert stream on YouTube.