Whitepaper

The Value of Social Data

The Value of Social Data

Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways."

This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.

Please sign in with LinkedIn or Facebook or supply your email address to sign up with our member system and receive this whitepaper.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.
[[ message ]]
Or
[[ message ]]
[]