More marketing executives now have responsibility for creating and directing their companies' e-commerce strategies, according to a study released by Zona Research's IntelliQuest Information Group.
Out of 1,300 IT professionals surveyed, 28% said the marketing department oversaw the company's e-commerce direction in the second quarter of this year, up from 15% in the first quarter, IntelliQuest said. Meanwhile, fewer IT executives are overseeing their company's Web site, dropping from 59% in the first quarter to 46% in the second quarter, the Redwood, City, California-based Zona subsidiary said.
According to the study, companies are more interested in how the Internet provides a competitive advantage rather than "what is Internet technology."
Other findings from the Zona Enterprise Usage study:
--43% of companies plan to implement their e-commerce plans during 2000.
--64% don't have a budget for Java-related development.
--46% of enterprises deployed Web application servers in their organisations.
--14% don't know if their network security has been hacked.
IT professionals who participated in study came from enterprises with 20 or more computer users and $1 million or more in annual revenue, IntelliQuest said.