Optus to stream World Cup for free

Coverage optimised for mobiles

Optus is to stream 2010 FIFA World Cup matches live to customers 3G mobile for free.

The service, which will available from 11 June to 11 July 2010, will also offer 500 FIFA archived video on demand clips, FIFA wallpapers, screensavers and ringtones, match scores, news, statistics and highlight clips and 200 hours of World Cup action and footage.

“This deal offers Optus mobile users the very highest quality match broadcasts tailor-made for mobiles,” FIFA’s TV division director, Niclas Ericson, said in a statement.

“It will give them blanket coverage from morning to night with the whole gamut of FIFA World Cup-related content such as team-specific reports, updates, downloads and clips,” he said.

Optus customers will also be able to access to mobile content from broadcaster, SBS, such as features, scores analysis and video.

The coverage of the matches will be filmed by a camera which optimises images for viewing on mobile devices, according to Optus CEO Paul O’Sullivan.

“By bringing the world’s largest sporting event to our customers for free and live in the palm of their hands we hope to build a greater football fan base in Australia,” O’Sullivan said.

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