How to use and get more out of LinkedIn

LinkedIn is the social networking site for professionals. But how do you best utilise the services on offer? Below are some tips and tricks for helping you get the most out of LinkedIn.

Integrate LinkedIn With Outlook

Kristin Burnham

What It Is:

Beginning today, if you're a Microsoft (MSFT) Outlook user, you can integrate your LinkedIn network with your Outlook inboxes. This is the fruit of a partnership between Microsoft and LinkedIn that was originally announced in November. This new feature will give you greater transparency into the people with whom you e-mail: Photos of your connection are displayed in your e-mails, activity from your connection is aggregated at the bottom of e-mails and a new folder in Outlook is displayed containing e-mail addresses and profile details.

How It Works:

Click here to download the latest version of the Outlook Social Connector from Microsoft. This download requires Outlook 2003, 2007 or 2010. Once that is installed, download the LinkedIn Outlook Connecter here. Then restart your Outlook application and follow the instructions to connect your LinkedIn account to Outlook.

What You'll Find:

After your downloads are complete, you'll see a LinkedIn folder appear in Outlook. This folder aggregates information from your LinkedIn account and your Outlook contacts, presenting it in a business-card format that includes the contact's photo, title and e-mail address. You can e-mail your LinkedIn connections by typing a person's name into the Outlook "To:" box and letting Outlook fill in the rest. You may also search for a specific contact alphabetically.

Additionally, in a new window pane under an e-mail from a contact, you'll see a summary of the contact's most recent LinkedIn activity, status updates, accepted connections and e-mails. You can sort these updates by news feed updates and RSS articles about this person; e-mail messages; attachments; meetings and status updates by clicking on the icons to the left of the feed. If you are not yet connected on LinkedIn, you can click "Add" to add them to your network.

The Right Way to Request New Connections

We've all done this: You sign into LinkedIn, glance at the "People You May Know" box and recognize a few names. Perhaps they're former colleagues, friends from college, or maybe they're people you've never met before, but you know they'd be a good connection to make. You click "Connect," choose how you know her, and fire off the invitation with the typical boilerplate, I'd like to add you to my professional network on LinkedIn.

Good, right?

Not if you're serious about making the connection, says Lewis Howes, author of LinkedWorking: Generating Success On The World's Largest Professional Networking Website.

"Never send an invitation to connect with anyone without making it a personalized message," Howes says. "You want to be remembered; you want to connect with them on a personal level."

Here are three steps to follow the next time you're serious about making a connection on LinkedIn.

1. Do Your Homework Before job seekers interview for a job opening, they research the company to learn everything you can about it, right? The same holds true for connecting with people on LinkedIn.

Before you click "Connect," browse their profile to obtain an understanding of who they are. Where are they working? What jobs have they held in the past? What LinkedIn groups do they belong to? What are their interests? Do they have a blog? Having an understanding of the person before you interact with them is key, Howes says.

2. Find Common Ground

After researching the person you want to connect with, find and jot down at least two or three things you have in common, Howes recommends. This could be anything from sharing an alma mater, to belonging to the same LinkedIn group, to having another connection in common.

3. Craft A Personal Note

Now you're ready to connect. Instead of sending out the impersonal, standard message that accompanies LinkedIn invitations, Howes recommends combining the information above to generate a memorable introduction before you tell them why you want to connect. An example:

Hi Megan, I noticed that we were both in the (fill in the blank) group on Linked In, that Jeff Smith and John Rodgers were mutual friends and that we grew up in the same city.

I've heard great things about (fill in the blank) and thought it would be great to reach out and connect to learn more about it from you.

Would you be open to a quick call this Tuesday at noon or Thursday at 3pm to discuss it? Let me know if e-mail works best for you instead, and I look forward to hearing from you.

Connecting with them on a personal level breaks a barrier," Howes says. "People only do business with people they trust, so you want to try to make them trust you right off the bat," he says.

Next: How to Use "Company Follow"

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