Technology top for CEOs

Human capital, customer relationships and product/services innovation top sources ot sustained economic value

In the eyes of CEOs, technology now outranks the market as the number one external factor that will impact organisations over the next three to five years.

The 2012 IBM CEO Study, based on interviews with more than 1700 CEOs in 64 countries (5 per cent of CEOs surveyed were in Australia or New Zealand), found that 'market factors' had dropped to third place, following 'technology factors' and 'people skills', after being in first place since the 2004 survey was conducted.

In 2008, technology ranked third, before rising to second in the 2010 edition of the biannual study.

Human capital, customer relationships and product/services innovation ranked as the top three sources of sustained economic value.

The study identified a trend to organisational openness as impacting on the success of organisations, recommending that organisations invest in social collaboration technologies and use social media to "re-imagine" the suggestion box.

Full findings are available from IBM's website.

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