Zone Telecom telemarketers stung with $20k fine

Telemarketers called people who were listed on the Do Not Call Register

Melbourne-based telecommunications company Zone Telecom has paid a $20,400 infringement notice after it emerged that the company's telemarketers called people who are listed on the Do Not Call Register.

The Australian Communications and Media Authority (ACMA) launched an investigation after it emerged in January 2013 that Zone Telecom’s telemarketing lists may have included numbers on the register, but the company continued calling people on the Register.

ACMA chairman Chris Chapman said that Zone Telecom paid a “hefty price” for its telemarketing activities.

“This case demonstrates yet again that all telemarketers-from new businesses to established operators-must be on full alert when it comes to their responsibilities under the Do Not Call Register [DNCR] Act,” he said in a statement.

Chapman added that businesses take a “significant risk” if they call telephone numbers on the register without a legal basis to do so. Under the DNCR Act, registering on Do Not Call won’t stop all phone calls.

“Some public interest organisations such as charities, political parties and educational institutions can still call numbers listed on the register. This ensures these organisations can continue to provide valuable services to the community,” he said.

“If people do have a phone number listed on the Do Not Call Register and receive a telemarketing call you think may not comply with the DNCR Act, you can report it to the ACMA’s Do Not Call Register.”

Follow Hamish Barwick on Twitter: @HamishBarwick

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Tags ACMADo Not Call Register ActtelemarketingZone Telecom

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