Telstra this morning announced the launch of a new video delivery platform.
Global Media Switch allows broadcasters and content creators to distribute video in real time around the world using Telstra's IP-based network, the telco said.
"With new models of on-demand consumption and audience fragmentation, media companies have had to make some substantial changes to the way they acquire, distribute and manage media assets," Telstra Global Enterprise and Services marketing director for products and pricing, Jim Clarke, said in a statement.
"In this new era, staying profitable requires fresh thinking and adaptive approaches to technology. With the Global Media Switch web portal, video contributors can take direct control of service booking, scheduling and delivery to broadcasters themselves in a cost effective way, and even advertise content to other media providers to further maximise revenues.
"Whether customers are broadcasting 24 hours a day or delivering content for a live special event, Global Media Switch helps customers overcome the risk of unreliable transfers, buffering interference and low video quality."
Late last year Telstra announced it had completed its US$270 million acquisition of 98 per cent of video streaming and analytics company Ooyala. Telstra initially invested in the Silicon Valley-based company in 2012.
Ooyala has retained its brand and structure since being acquired. In October the Telstra subsidiary announced it had acquired video advertising platform Videoplaza.