Customer surveys lead to new Target Australia iOS app

iOS app features product scanner, store locator

Target Australia's new iOS app.

Target Australia's new iOS app.

A new iOS app which was designed in response to customer surveys has been announced by Target Australia today as part of the retailer’s mobile first digital strategy.

The app includes a built-in product scanner so customers can do a price check at any store. This includes product pricing and colour options. The app also has a catalogue, store locator and product offers.

According to Target Australia managing director Stuart Machin, the app was developed after spending “weeks in store speaking to customers.”

“The app will inspire customers and allow them to shop from our Instagram feed. It will also make finding prices easier, with the built-in product scanner, meaning customers can access price information at every store,” he said.

There is only an iOS app available in Australia. The retailer has not announced plans for an Android version yet.

The retailer is also building partnerships with Google, Facebook, Twitter and Instagram. For example, whenever Target communicates with customers on its Facebook or Instagram feeds they are sent personalised photos of clothes or products they may want to buy.

Machin added that it is focusing on bringing its online and in-store experiences closer together.

“Improvements have been made recently to our free click and collect service - in trial stores - with reports of reduced wait times for delivery - from days to hours in a majority of cases. It’s great for say mums, who want to order a larger item, as well as trying to manage the kids while shopping,” he said.

According to Machin, it is having success with its assisted ordering kiosks which have been rolled out to 42 stores around Australia.

“Team members love helping customers to order products that aren’t ranged in their particular store. It gives them access to the entire Target range, which is proving to be very popular in our country locations.” he said.

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