Service Set Up to Study E-Shoppers

FRAMINGHAM (02/11/2000) - Blue Martini Software Inc. has launched a service for online merchants that analyzes Web site data to help increase revenue and retain customers.

The San Mateo, Calif.-based company, which makes applications for Internet-based stores to sell merchandise and provide customer service, said its subscription-based E-Business Intelligence Service will help merchants mine data about Web shoppers' behavior to discover business trends.

The service will then recommend certain actions to vendors, such as how to better target their merchandise, assess the accuracy of responses on registration forms and understand the types of consumers using their sites. The cost of the service depends on the volume of data analyzed.

‘Depth and Breadth'

"This [service] just takes what Blue Martini does to another level. It gives more depth and breadth to their offerings," said Alan Alper, an analyst at Gomez Advisors Inc. in Lincoln, Mass.

Recently, Blue Martini analyzed the Web click-stream and purchase-transaction data for Gloss.com, an Internet-based beauty products retailer in San Francisco.

Armed with information on the demographics of registered users - which Blue Martini found wasn't representative of all users of the site - Gloss.com officials said they will be able to organize merchandise to create a more convenient and personalized shopping experience for consumers.

"The key thing for us is the ability to look at our users' buying patterns and what they are doing on our site, so that we can [determine] how to improve it," said Doug Dalton, chief technology officer at Gloss.com.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

More about Blue MartiniBlue Martini SoftwareGomez Advisors

Show Comments
[]