Samsung's folding Galaxy phone reveal is the giant letdown we all thought it would be

After more than an hour of lame Bixby announcements, cursory Galaxy Home details, and long-winded IOT speeches during the opening keynote to its developers conference, Samsung finally showed us what we were all waiting for: its new folding phone.

Except it wasn’t really a phone at all. Samsung’s big innovation is the Infinity Flex display, and we still don’t know much about what Samsung is going to do with it. Senior vice president Justin Denison waxed poetic about an advanced composite polymer and reduced thickness that paves the way for rollable displays, foldable phones, and thinner handsets. Except he didn’t actually show us any of that.

Samsung

The brief glimpse we got of the phone was super thick and extremely ugly with giant bezels and an obvious hinge. Presumably we were looking at a dummy case that concealed the real product. At least I hope we were. Because if not, it’s gonna be the phone that launched a thousand memes.

We don’t even really know how or if it works. The 10-second glimpse we got of it didn’t show off any functionality, and Denison made sure to keep the UI and design under wraps. Samsung even dimmed the lights on the stage so people couldn’t get a real clear look at it.

More questions than answers

So what do we know? Not a whole lot. Samsung boasted that the Infinity Flex display represents “a new mobile platform,” but the only thing we know for sure is that you can run three apps on it thanks to a new feature called multi-active window. Based on the demo, the three windows are interchangeable, with one large box flanked by two stackable smaller boxes.

Samsung

We also officially know that Google is on board. In a rare appearance by the Android maker at a Samsung event, Google announced that it will be officially supporting foldable displays, allowing Android apps to run seamlessly as the device folds and bringing “screen continuity.”

But we don’t really know how that works either. Presumably, if you’re working in an app with the phone open, it will remember you place when you close it and vice versa. But Samsung didn’t demonstrate that either. Based on the peek we got of the phone, however, it seems as though it will fold inward like a book. That means there’s a smaller display on the outside of the phone and a larger one on the inside, though Samsung says the Infinity Flex tech will allow for both inward and outward phones.

In the fold

As far as the UI of the new phone goes, it will be related to Samsung’s new design language, OneUI. Before showing off the new phone, Samsung took a few minutes to show off its new smartphone interface, the third rebranding in as many years, following TouchWiz and the Samsung Experience. OneUI is a dramatic change for Samsung’s Galaxy phones with a cleaner interface that pushes the controls toward the bottom of the screen and creates a “content area” at the top of the screen.

Samsung

For example, in the Messages app, your conversations will start in the middle of the screen so you don’t have to reach as high to respond to a new text. And pop-ups will also be pushed to the bottom of the screen for easier access with one hand.

OneUI will also include a system-wide dark mode as well as a new color scheme to match the color of the device. Samsung says it designed OneUI to keep your focus on the task at hand and minimize distractions on the screen. It’s not entirely clear how any of OneUI will relate to the new folding phone, but presumably the new interface was designed with the flexible display in mind.

Close to the vest

Back to what we don’t know. Among the questions we still have about Samsung’s folding phone:

• When it is coming out: Samsung said it’s ready to beginning manufacturing Infinity Flex displays “in the coming months,” but it didn’t say whether they would be attached to phones.
• How big it is: Samsung didn’t discuss the size of either the inside display or the outside one, though it certainly looked like a small tablet when opened.
• If it will run regular Android apps: Samsung talked in broad strokes about the foldable UI, but we don’t really know how it will work with the millions of existing apps in the Play Store.
• If it will work in either orientation: Samsung showed a portrait-heavy UI, but it didn’t mention whether the phone has an accelerometer so it can be turned like a tablet.
• How much it costs: There was no mention of price during the discussion of the phone.
• What it will be called: Rumors suggested that the new phone would be called the Galaxy F, but Samsung declined to name the device it showed off.

And there are a bunch of other questions too. What’s the battery life? What’s the screen resolution? How much RAM is inside it? What’s storage options? Can you answer calls when it’s opened? Is there a headphone jack? And on and on.

Samsung

The only thing we know for sure is that something is coming out next year. But we kind of already knew that. All Samsung proved at its developers conference was that the thing it’s been working on for the past four years is actually a thing.

But whether that’s actually going to become a phone you’re going to want to buy remains to be seen.