Amazon.com Adds Online Computer, Video Games Store

Amazon.com Friday said it's launching a new computer and video games store that offers consumers one-stop shopping for casual and hard-core gamers.

According to a statement from the Seattle-based online retailer, the company will offer the largest selection of computer, video games and accessories available in off-line and online stores. Previously, video games were sold in the company's toy and video game section.

Amazon said the store will offer customers regular discounts and deals on various products, as well as a gaming-related discussion board.

An Amazon.com spokesman couldn't be reached for comment Friday morning.

Barrett Ladd, an analyst at Gomez Advisors Inc. in Lincoln, Mass., said the new store indicates that Amazon is continuing down the path of adding to its offerings.

"They're continuing to add [products] to be the leading retail destination so consumers can purchase [at its site] any product being offered in the off-line or online world," Ladd said. "Video games is a growing segment on the Internet."