The Importance of Being Outrageous
The self-proclaimed dean of creative thinking, Mike Vance, believes he knows how to stir creative juices in CIOs. He's authored several books and worked with many of the 20th century's most influential thinkers, including Walt Disney and Steve Jobs. He's helped high-tech companies such as Sun Microsystems Inc. and IBM Corp., as well as old-fashioned stalwarts Johnson & Johnson and General Motors Corp., find new ways of approaching their markets. CIO asked Vance to share some of his ideas about creativity.