RIM renames BBX as BlackBerry 10 after trademark dispute
Research In Motion has rebranded its next generation mobile platform as BlackBerry 10, after its use of the BBX brand ran into a trademark dispute in the U.S.
Research In Motion has rebranded its next generation mobile platform as BlackBerry 10, after its use of the BBX brand ran into a trademark dispute in the U.S.
A court in the U.S. has barred Research In Motion from using the BBX name at the company's Asian DevCon conference this week in Singapore, after a software company, Basis International, filed for a temporary restraining order in a trademark dispute.
Less than a week after it announced plans for a new platform called BBX for its smartphones and tablet, Research In Motion is facing the threat of legal action from a software company in Albuquerque, New Mexico, that claims that BBx is the trademark of software it sells.