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News

  • Apple policy would kick AdMob off iAds, Hamoui says

    Google's AdMob business could not deliver advertising through iAd if Apple began enforcing a policy that restricts the involvement of companies that have their own mobile operating systems, said Omar Hamoui, vice president of mobile ads at Google.

  • Report: Apple's iAd could face antitrust investigation

    U.S. regulators are planning to investigate whether Apple is shutting out third parties such as Google and Microsoft in advertising the iPhone and iPad, according to a report published by the Financial Times on Thursday.

  • Google and AdMob ready to take on Apple iAd

    After intense scrutiny to ensure the acquisition won't make Google a de facto monopoly in mobile advertising, Google's purchase of AdMob got the regulatory green light and was finalized this past week. The upcoming launch of Apple iAds played a fundamental role in helping Google clear the antitrust hurdle, and now the two platforms will go head to head for the nascent mobile ad market.

  • Google AdMob deal closes

    Google has closed its acquisition of AdMob, following news less than a week ago that the U.S. Federal Trade Commission would not block the deal.

  • FTC won't oppose Google's acquisition of AdMob

    The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.

  • Report: Apple buying mobile ad company for US$275 million

    Apple appears to be getting into the mobile advertising business, through a rumored purchase of Quattro Wireless for US$275 million. This is about a third of what Google hopes to pay for competitor AdMob, if the feds don't end up blocking that deal.

  • iPhone, Android boost mobile Web usage

    Newcomers to the mobile-phone market are driving more wireless Web access at the expense of the phone makers that have been around for a while, according to a new report from AdMob.

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