Apple iAd - News, Features, and Slideshows

News

  • Apple policy would kick AdMob off iAds, Hamoui says

    Google's AdMob business could not deliver advertising through iAd if Apple began enforcing a policy that restricts the involvement of companies that have their own mobile operating systems, said Omar Hamoui, vice president of mobile ads at Google.

  • Report: Apple's iAd could face antitrust investigation

    U.S. regulators are planning to investigate whether Apple is shutting out third parties such as Google and Microsoft in advertising the iPhone and iPad, according to a report published by the Financial Times on Thursday.

  • Google and AdMob ready to take on Apple iAd

    After intense scrutiny to ensure the acquisition won't make Google a de facto monopoly in mobile advertising, Google's purchase of AdMob got the regulatory green light and was finalized this past week. The upcoming launch of Apple iAds played a fundamental role in helping Google clear the antitrust hurdle, and now the two platforms will go head to head for the nascent mobile ad market.

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