AR - News, Features, and Slideshows

News

• Volvo dodging digital moose while driving in VR headsets

  ​Volvo engineers have been driving vehicles on real roads while wearing virtual reality headsets, dodging digital moose that run out in front of them.

• LINX Group rolls out company-wide VR safety training

  Supply chain and logistics firm LINX Cargo Care Group is rolling out virtual reality-based safety training to all staff.

• 5G will be ‘killer’ and foldable phones are ‘over-hyped’: IDC

  ​5G will be the biggest game-changer to affect a softening hardware market this year - but vendor adoption will be slow, according to a senior analyst.

• VR raises empathy more than other mediums, Stanford study finds

  ​Virtual reality’s power to put people in the shoes of another has been used to great effect ever since the technology became readily available and affordable.

• Amazon launches AR, VR development platform Sumerian

  Amazon Web Services has launched a browser-based development platform which allows users without specialised programming or 3D graphics expertise to create and run virtual and augmented reality applications.

• AltspaceVR brought back to life by Microsoft buy-out

  ​Social virtual reality platform AltspaceVR – which announced it was ​closing down in July​ – has been acquired by Microsoft.

• Hyundai rolls out augmented reality sales tool to Australian dealerships

  Hyundai have rolled out an augmented reality tool to dealerships across Australia to help sales staff demonstrate the features of its new ‘Reinvented i30’ hatchback.

• Beware augmented reality's cool-factor and get past the gimmick, say agencies

  Auggd’s Rob Lang has a sweet business card. As you might expect for the CEO of an augmented reality agency, it features a pop-up holographic representation of himself. But he probably won’t let you see it. Not yet.

• HoloLens could be big in the enterprise

  With the big reveal of the HoloLens, Microsoft has trumpeted its entry into an increasingly competitive new market for virtual and augmented reality (AR).