Adobe acquires Auditude to address video advertising
Adobe Systems has acquired privately owned Auditude in order to boost its video offerings with an advertising platform, the company said on Tuesday.
Adobe Systems has acquired privately owned Auditude in order to boost its video offerings with an advertising platform, the company said on Tuesday.
While online video has proved to be one of the most popular Web 2.0 applications, the sites that show them are constantly battling to fend off copyright infringement notices from broadcast and media companies that own much of the video content posted by users.