Volvo dodging digital moose while driving in VR headsets
Volvo engineers have been driving vehicles on real roads while wearing virtual reality headsets, dodging digital moose that run out in front of them.
augmented reality - News, Features, and Slideshows
News about augmented reality
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LINX Group rolls out company-wide VR safety training
Supply chain and logistics firm LINX Cargo Care Group is rolling out virtual reality-based safety training to all staff.
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How Microsoft's HoloLens mega-deal could boost enterprise adoption
As many as 100,000 devices could be sold to the US Army, highlighting Microsoft efforts to target augmented reality at the enterprise level.
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VR raises empathy more than other mediums, Stanford study finds
Virtual reality’s power to put people in the shoes of another has been used to great effect ever since the technology became readily available and affordable.
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Amazon launches AR, VR development platform Sumerian
Amazon Web Services has launched a browser-based development platform which allows users without specialised programming or 3D graphics expertise to create and run virtual and augmented reality applications.
Features about augmented reality
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Is augmented reality just a cheap gimmick?
Augmented reality, long a staple of science fiction, is here, there and everywhere. A search on Google News brings up nearly 700 recent stories about the technology and the companies that claim to offer it.
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Skeptical shopper: Enhanced advertising in augmented reality
Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented-reality apps, you can do just that. But advertisers are jumping on the trend as well, so the same application that reveals intriguing potential destinations might also bombard you with ads for nearby fast-food chains. Can augmented reality actually be useful for consumers, or is it simply another way for corporations to get a hand in your wallet?
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Augmented reality: pure hype or next big thing in mobile?
Augmented reality technology is getting a lot of attention these days -- particularly the use of AR with smartphones. The idea is that by using certain software, you can turn your iPhone, Droid or other smartphone into a virtual heads-up display. Aim your phone's camera at a shop, restaurant or landmark, and information about the place, such as hours of operation, reviews or directions, appears on the device's screen as graphics floating over the image of the place.
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Mobile augmented reality market to top US$700 million in five years
The mobile augmented reality market will reach US$732 million by 2014, fueled by paid application downloads, subscription services and advertising, according to a new report from Juniper Research.
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All Google, all the time, everywhere
We all use Google. Well, maybe not Bill Gates, but that's about it. Now, Google is hoping to become an even bigger part of our everyday lives.