Rural Queensland councils launch 'Outback Telegraph' public Wi-Fi network
Seven councils in rural Queensland have clubbed together to roll out a free public Wi-Fi network being dubbed the ‘Outback Telegraph’.
beacons - News, Features, and Slideshows
News about beacons
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Transport for NSW seeks new uses for Bluetooth beacons
Transport for NSW wants people to suggest new uses for Bluetooth beacons it has deployed at the Chatswood train station and bus interchange in Sydney.
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Neiman Marcus wants to merge the online and in-store shopping experience
High-end department store Neiman Marcus wants to improve more than its customer online buying experience. The company is working to use technology to merge its online and brick-and-mortar efforts.
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Bluetooth beacons coming to trade shows
Wellington startup ShowGizmo has unveiled plans to enhance indoor mapping at conferences using Bluetooth Low Energy (BLE) beacons.
Features about beacons
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Why it’s time to start understanding and exploring beacon technology
Since Apple’s announcement of its iBeacon technology back in 2013 and Google’s release of Eddystone soon after, retailers have been exploring how location-based technology can speak to mobile devices in order to enhance the shopping experience. While there are a few business trialling this technology, it’s still yet to be explored to its full potential, and with the recent success of augmented reality technologies and apps like Pokémon Go, it’s clear consumers are more than ready to embrace highly interactive customer experiences driven by technology.