Why IT and marketing should go out for coffee (or something stronger)
Sophisticated marketing initiatives that rely heavily on analytics and back-end systems integration are inspiring IT and marketing pros to collaborate more closely.
Sophisticated marketing initiatives that rely heavily on analytics and back-end systems integration are inspiring IT and marketing pros to collaborate more closely.
Want to promote harmony between marketing and IT? Try these steps.
Trying to make sense of the estimated 100 terabytes of new data received every day led eBay to start using big data platforms.
Investment by CIOs and IT managers in business intelligence (BI) software to improve decision making processes is driving the market to greater revenues than 2012, said analyst firm Gartner.
Business analytics vendor SAS Australia and New Zealand has appointed a new chief operating officer (COO) and NSW state manager.
Business analytics as a service and consulting on machine to machine (M2M) implementations are just two of the predictions IDC Australia has tipped as sure bets in 2013.
Walt Disney World Parks and Resorts in Orlando in the United States is using business analytics to increase repeat business from families for visit the hotel and theme park.
Supermarket and liquor retailer, Coles, is using anonymous transaction data from stores around Australia to see what products sell best and which new store sites could be the most profitable.
Manual cash flow forecasts are a thing of the past for Australia Post with the implementation of two software packages which crunch data to produce accurate daily, monthly and annual forecasting reports.
IBM's annual Information On Demand conference began on Sunday night at the Mandalay Bay Resort in Las Vegas, Nevada. So far, attendees have heard insights from Australian customers including Australia Post and Metro Spinal Clinic as well as findings from the vendor's global big data survey. The conference continues until Thursday.
Business analytics will render the traditional format of market research almost obsolete in the future as companies use the technology to track market sentiment.
This year's conference, held at Mandalay Bay Resort, will focus on information management, business analytics and enterprise content management.
IBM has continued its push into the business analytics space, announcing in July that it had assigned 200 researchers to work across its customers’ business systems.
Gartner has issued the following missive to CIOs: Familiarise yourself with key data warehousing trends and how they will impact the technology deployed to deliver business analytics during 2011 and 2012.
Using speech recognition has helped independent car service and tyre retailer Kmart Tyre & Auto Service (KTAS) to pinpoint how effective its marketing spend.
The retailer started using the technology and its online analytical tools a year ago.