Using BI, BPM Data to Change Business Processes Fast
Actions reveal more than words, we know, and companies are watching carefully, using <a href="http://www.cio.com/article/523013/Using_Predictive_Analytics_to_Tap_More_Profitable_Customers">business intelligence and analytics</a> tools to figure out what's happening in their markets. But it isn't just what makes a consumer buy a product or respond to an e-mail promotion that companies want to understand. They're also putting business operations-where efficiency can make the difference between profit and loss-under the microscope.