Food and beverage giant Coca Cola Amatil (CCA) has dumped IBM’s Lotus Notes in favour of Microsoft’s Business Productivity Online Standard Suite(BPOS), in an effort to decrease commercial costs and to integrate collaboration across the company.
Actions reveal more than words, we know, and companies are watching carefully, using <a href="http://www.cio.com/article/523013/Using_Predictive_Analytics_to_Tap_More_Profitable_Customers">business intelligence and analytics</a> tools to figure out what's happening in their markets. But it isn't just what makes a consumer buy a product or respond to an e-mail promotion that companies want to understand. They're also putting business operations-where efficiency can make the difference between profit and loss-under the microscope.
Coca-Cola Amatil (CCA) has extended its relationship with Telstra in a new, 10-year, whole of business telecommunications agreement that is believed to be worth more than $1 billion.