A company that correlates data about users across different websites to share with marketers is using unique IDs inserted by Verizon into mobile Web traffic to recreate tracking cookies that have been deleted by users.
The Digital Advertising Alliance, a consortium of advertising trade groups, will roll out two new apps later this year aimed at giving mobile device users a choice of what ads they see.
Lobbyists derailed an effort by U.S. President Barack Obama's administration to create mobile privacy standards, a privacy group charged on Thursday, while some participants in the process conceded it lacked focus.
The US-based Digital Advertising Alliance, a coalition of online advertising networks and companies, will soon release guidelines for the use of targeted advertising on mobile devices, although it's been difficult to come up with standards in the diverse mobile marketplace, members of the DAA said.
The U.S. online advertising industry has not lived up to a promise to stop the online tracking of Internet users who ask advertisers to do so, a senior U.S. senator said Wednesday.
Internet users overwhelmingly enjoy free Web content supported by advertising, and they'd rather see advertisements targeted toward their interests than random ads, according to a survey released this week by the Digital Advertising Alliance (DAA).
New legislation in the U.S. Senate that would allow Internet users to tell companies to stop tracking them is unnecessary and could slow e-commerce growth, some tech groups said.
Web and mobile device users have little understanding about how much of their personal data is collected online, making it difficult to rely on free-market competition for solutions to privacy concerns, privacy experts told the U.S. Federal Trade Commission Thursday.
The Electronic Frontier Foundation (EFF) doesn't think that the digital advertising industry can efficiently regulate itself and has issued a statement saying that the self-regulatory principles for multisite data recently published by the Digital Advertising Alliance will suffer from a lack of enforcement.
People who want to limit the behavioral advertising and tracking they are subjected to on the Web aren't well served by some popular privacy tools, according to a Carnegie Mellon University study.
While representatives of the online advertising industry questioned whether new laws are needed to protect consumer privacy online, several U.S. lawmakers on Thursday called for new regulations targeting online tracking.