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News about digital advertising

Google taps AI to help you bid for digital ads

Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.
Online advertising has a dark side, but IT can shed some light

There are many ways that online numbers can be inflated that have nothing to do with real people looking at actual ads or content.
Google will stop accepting new Flash ads on June 30

Google is taking another step away from Flash, Adobe Systems' multimedia program widely criticized for its frequent security vulnerabilities.
Yahoo to slash jobs and close Web properties in major turnaround plan

Yahoo will cut 15 percent of its workforce and close some online services in a major turnaround plan announced Tuesday.
Google blocked more bad ads than ever in 2015, but they still keep coming

When Google tells us it blocked 780 million bad ads last year, is that a sign that things are getting better?

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