UK regulator investigates role of Facebook, Google in ad market
Britain's competition regulator has launched an investigation into the power wielded by Facebook and Google in digital advertising markets, including the ownership of data.
Britain's competition regulator has launched an investigation into the power wielded by Facebook and Google in digital advertising markets, including the ownership of data.
Alphabet's Google, the largest U.S. digital advertising platform, is facing increased competition from sites where people purchase products and places thought to be safe from potentially offensive content, advertising buyers say.
Telstra will next month launch a new loyalty scheme as a key customer-facing component of its T22 strategy.
Adobe and Microsoft are partnering to bolster each other's sales and marketing software capabilities, taking aim at common rival Salesforce.
Sensis is pretty much as venerable as you can get for an Australian business. But that didn’t stop the company from embracing cloud throughout its organisation as part of ambitious program of change that, in some cases, upended decades of tradition.
Drupal originated as a student message board built by Dries Buytaert that later evolved into an opportunity to experiment with web technologies — and eventually transformed into a wildly popular open source content-management system (CMS).
Analysts see a handful of technologies that are poised to radically change our lives by 2021.
Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.
Marketing-software maker Marketo has agreed to be acquired by private equity firm Vista Equity Partners for US$1.79 billion, the company announced Tuesday.
There are many ways that online numbers can be inflated that have nothing to do with real people looking at actual ads or content.
Google is taking another step away from Flash, Adobe Systems' multimedia program widely criticized for its frequent security vulnerabilities.
When Google tells us it blocked 780 million bad ads last year, is that a sign that things are getting better?
Founded just last year, the four-person startup has been applying data science to making sense of audience trends.
IBM's Watson has been pushing ever further into the business world in recent months, and now it's helping online merchants analyse performance and make better merchandising decisions.
Online entertainment network Machinima has reached a settlement with the U.S. Federal Trade Commission for failing to disclose it paid people to produce endorsement videos for the Xbox One gaming console.