e-marketing - News, Features, and Slideshows

News about e-marketing

Mass Effect 2 viral ad attracts 100 applications

Electronic Arts (EA) Australia is claiming a win for its viral marketing campaign for its upcoming gaming title, <i>Mass Effect 2</i>. The company received about 100 ‘applications’ for a fake advertisement offering positions as “Biotic Powered Super Soliders”.
Web analytics forecast for 2010

Enterprise customer intelligence firm, Webtrends, has come up with a set of key predictions for the web analytics industry in 2010
Surprise! Friday 13th gremlins strike Virgin Blue e-marketing

Thousands of Virgin Blue Velocity customers received a welcome surprise on Friday — but it was shortlived. The airline accidentally upgraded customers to Gold status and quickly issued an apologetic retraction email.

[]