Adventures in e-mail marketing
A writer's group I belong to wants to put on a conference this summer. Since I've written about two of the leading e-mail marketing services, Constant Contact and VerticalResponse, I volunteered to manage the messaging process and send out the e-mails. It's been interesting, meaning there's both good and bad details to report, but mostly good in that the messaging part of my job was pretty easy. The non-technical parts got a bit wonky, however, and I have three lessons to pass on.