Android squeaks by iOS in mobile ad revenues
For the first time, Android phone and tablet advertising revenues edged out iOS mobile ads in the first quarter of 2015, according to measurements by a mobile ad service.
For the first time, Android phone and tablet advertising revenues edged out iOS mobile ads in the first quarter of 2015, according to measurements by a mobile ad service.
The money spent by advertisers on the desktop will decline this year as people continue to reach for their smartphones to search for information, according to new data from eMarketer.
There's no doubt that the momentum in computing adoption is with mobile meaning enterprises will have to protect the communications that emanate from, and are sent to, these devices.