Fast food restaurants want to use technology--theirs and yours--to create a highly intimate customer experience. Your personal device and the restaurant's own systems will exchange data, for your convenience and their profit. Fast food becomes not so much a destination, but a service that follows you from mealtime to mealtime.
Domino’s Pizza has appointed a new group chief information officer, Suncorp insurance business tech chief Terry Powell.
McDonald’s Australia is set to deploy an iOS and Android smartphone app that will allow customers to prepare a meal order before they arrive at the restaurant.
Fast food restaurants want to use technology--theirs and yours--to create a highly intimate customer experience. Your personal device and the restaurant's own systems will exchange data, for your convenience and their profit. Fast food becomes not so much a destination, but a service that follows you from mealtime to mealtime.