Adobe adds geolocation targeting to Marketing Cloud
Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.
Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.
Adelaide startup Bluedot has developed geolocation software that uses the precise location of a person’s smartphone for payments.
An Australian geolocation startup backed by Internode founder Simon Hackett aims to do for geographic coordinates what Web domain names did for IP addresses.
The Royal Melbourne Institute of Technology (RMIT) is using social media and geolocation to entice aspiring writers to use its mobile website.
Geolocation-based mobile applications are convenient, but require context to be understood by their patrons, a Canberra-based web designer has warned.
Facebook wants to know "What's on your mind?" Twitter asks "What's happening?" But that's getting old already. The burning question for the next wave of social networking is "Where are you?"--and services like Foursquare, Gowalla, Brightkite, and Loopt want you to use your smartphone to answer it.
Twitter's upcoming geolocation feature is a nifty idea -- but mainly in theory. A quick look at the applications of Twitter geolocation could give those close to you, and not only those people, some ideas of taking advantage of the service to your detriment.
Twitter gets even better with the introduction of a new opt-in geolocation feature that will allow you to identify where you are tweeting from. Attaching your location to a tweet is nothing new to smartphone owners, but having the location-aware feature baked into Twitter opens the floodgates to hosts of cool new Twitter tricks.
I went on vacation recently, and during that time I realized how dependent I have become on GPS applications to find what I am looking for. GPS devices maximise my vacation time by letting me drive less, since by using them, I never get lost. And driving less means I'm living a greener life, too.