Telstra strikes deal with taxi operator for location-based display ads
Telstra has struck a $17 million deal with taxi operator P2P Transport to deliver targeted digital advertising to the transport company’s fleet.
Telstra has struck a $17 million deal with taxi operator P2P Transport to deliver targeted digital advertising to the transport company’s fleet.
Telstra will leverage a combination of its Telstra Air Wi-Fi network, Cat M1 support on its LTE network and a new Bluetooth ‘community’ to power a suite of location-based services targeting both consumers and enterprises.
Australian startup Bluedot Innovation has won a partnership deal with the mobile commerce platform for Taco Bell, Sonic and other major US brands.
Katherine, a 14-foot electronically tagged White Shark, has become so popular with visitors to a shark-tracking site, that she's now routinely crashing servers.
The only limit to the Internet of Things isn't imagination or technology. It's interoperability. And the Linux Foundation thinks that's an issue it can help fix.
Crowds at Mobile World Congress clamoured to see in-car infotainment systems that will soon be connected to the Internet via wireless networks around the globe.
A driverless shuttle vehicle unveiled at CES can carry up to 10 people, learning any new route with a single trip and responding to rider stops when requested.
The automobile security company Lojack plans new products for parents, insurance companies and auto dealers to track vehicle location, use and reliability.
Australians may soon have more luck pinpointing their location in cities on mapping apps thanks to an effort to link GPS with Chinese satellites, by Curtin University and the Cooperative Research Centre for Spatial Information (CRCSI).
The National Transportation Safety Board this week called for all U.S. vehicles to come equipped with technology that would allow them to communicate with each other to help avoid accidents.
An Australian geolocation startup backed by Internode founder Simon Hackett aims to do for geographic coordinates what Web domain names did for IP addresses.
Sydney-based Roamz switched focus from consumer to business after discovering that its location-based platform for monitoring social media appealed to retailers around the world.
The Department of Veterans Affairs has begun installing millions of sensors to track any piece of equipment that costs more than $50.
Google has been very apologetic about the fact that open businesses are being incorrectly reported as closed on Google Places. It's incredibly easy to report business as closed on the service, and Google has promised on its blog to fix the problem. Let's back things up for a second and look at the Google Places service.
What's happening -- Businesses are integrating location-based services such as Foursquare, Gowalla, Loopt and Socialight into enterprise applications. For example, ice cream retailer Tasti D-Lite incorporated Foursquare into its loyalty program, providing extra reward points for customers who check in at a store using the application.