The Commonwealth Bank of Australia (CBA) will be running a trial of its new 'Offers' app with Westfield owner Scentre Group.
loyalty programs - News, Features, and Slideshows
Supermarket and liquor retailer, Coles, is using anonymous transaction data from stores around Australia to see what products sell best and which new store sites could be the most profitable.
What's happening -- Businesses are integrating location-based services such as Foursquare, Gowalla, Loopt and Socialight into enterprise applications. For example, ice cream retailer Tasti D-Lite incorporated Foursquare into its loyalty program, providing extra reward points for customers who check in at a store using the application.