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Microsoft CRM update to focus on marketing, mobility and usability

Microsoft is preparing to launch a new version of its Dynamics CRM (customer relationship management) software that will include improved mobile applications and integrations with Yammer, Skype and the company's MarketingPilot marketing automation software.
Microsoft boosts Dynamics CRM with marketing, social media analysis

Microsoft is hoping to shove aside rivals such as Salesforce.com and Oracle in the CRM (customer relationship management) software market by linking its own Dynamics CRM application with new capabilities for marketing automation and social media analysis.

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