Yahoo7 targets local app developers with mobile ad offering
Yahoo7 — the Australian joint venture between Seven West Media and Yahoo — has released a new SDK targeting mobile app developers.
Yahoo7 — the Australian joint venture between Seven West Media and Yahoo — has released a new SDK targeting mobile app developers.
Google has announced it is rolling out a new AdWords system called Enhanced Campaigns, which will allow businesses to run a single advertisement campaign across multiple devices.
The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.
Google has started supporting a click-to-call feature in AdWords on mobile smartphones.
Opera has acquired AdMarvel, which has developed a product suite that manages how ads are delivered to mobile phones, the Norwegian Web browser company said on Wednesday.
The whole IT industry has high hopes for mobile advertising, but it's still in its infancy and has many hurdles to overcome before it can deliver on lofty promises of billion dollar revenues, according to analysts and ad agencies. Vendors are more upbeat.