Teachers Mutual Bank has deployed the Dell Boomi cloud based integration platform to help it achieve its goal of delivering an omnichannel customer experience, where customer service operators have a completely integrated view of all information relating to a customer.
Today’s customers can shop anywhere, anytime, using mobile devices, Amazon, and even social media. This has led to major changes in customer behaviour and now presents new challenges for traditional retailers to overcome. However, omnichannel analytics is helping retailers to rise above these challenges and improve their operations. This eBook discusses how retailers can utilise analytics to improve their customer service.
