Oracle has used the Australian Competition and Consumer Commission’s inquiry into the impact of major digital platforms on the Australian media landscape to assail Google over its dominance of online advertising.
More Australian organisations are seeing a positive return on investment from social media-based advertising, according to Frost & Sullivan.
The Senate late last week passed legislation that amends the Meteorology Act 1955 to make clear that the Bureau of Meteorology can run commercial advertising on its online services.
Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.
Google today attacked Apple's apparent decision to ban some third-party ad networks from collecting ad performance data on the iPhone and iPad.
A mobile advertising company has written a JavaScript library that makes Flash advertisements viewable on devices such as the iPad, working around Apple's opposition to Adobe Systems' multimedia platform.
Google's search service and search advertising products generated an estimated US$54 billion for U.S. businesses, Web site publishers and nonprofit groups in 2009, according to a study the company has released.
Marketers in the U.S. significantly increased their spending on online display ads in the first quarter, as social networking leader Facebook served up the most impressions of this type of ad, according to comScore.
Online advertising spending grew 7.5 percent in the U.S. in the first quarter, a clear sign that the digital media industry is recovering from a rough 2009, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
Two U.S. lawmakers have released a draft bill that would require companies that collect personal information from customers to disclose how they collect and share that information, but several privacy and consumer groups said the proposal would legalize current privacy violations online.
Twitter on Tuesday introduced a new service called Promoted Tweets, which will let companies send ads in the form of ordinary messages, according to a blog posted by co-founder Biz Stone.
A malicious advertisement has been found within an application for Facebook that redirected users to fake antivirus software, according to a security researcher.
Yahoo plans to close a beta advertising service through which small online publishers, such as individual bloggers, signed up to carry ads sold and distributed by the company in exchange for a commission.
Carsales.com.au has issued its maiden financial results since first listing on the Australian Stock Exchange (ASX) in September 2009, recording a 51 per cent year-on-year increase in net profits after tax for the half year to 31 December 2009 of $19.1 million.
Google has revamped its ad-serving platform for Web publishers with a redesigned interface, more statistics, improved ad-delivery algorithms and a new API for developers, the company said Monday.