online advertising - News, Features, and Slideshows


  • Study: Facebook led US in display ad impressions in Q1

    Marketers in the U.S. significantly increased their spending on online display ads in the first quarter, as social networking leader Facebook served up the most impressions of this type of ad, according to comScore.

  • U.S. online ad market grows in Q1

    Online advertising spending grew 7.5 percent in the U.S. in the first quarter, a clear sign that the digital media industry is recovering from a rough 2009, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

  • Lawmakers unveil online privacy legislation

    Two U.S. lawmakers have released a draft bill that would require companies that collect personal information from customers to disclose how they collect and share that information, but several privacy and consumer groups said the proposal would legalize current privacy violations online.

  • Twitter to start pushing advertising to users

    Twitter on Tuesday introduced a new service called Promoted Tweets, which will let companies send ads in the form of ordinary messages, according to a blog posted by co-founder Biz Stone.

  • Yahoo to shut down small-publisher ad network

    Yahoo plans to close a beta advertising service through which small online publishers, such as individual bloggers, signed up to carry ads sold and distributed by the company in exchange for a commission.

  • posts maiden financial results has issued its maiden financial results since first listing on the Australian Stock Exchange (ASX) in September 2009, recording a 51 per cent year-on-year increase in net profits after tax for the half year to 31 December 2009 of $19.1 million.

  • Google jazzes up ad platform for publishers

    Google has revamped its ad-serving platform for Web publishers with a redesigned interface, more statistics, improved ad-delivery algorithms and a new API for developers, the company said Monday.