Microsoft to stop selling display ads for Facebook
Microsoft is expanding its search arrangement with Facebook but reining in its advertising deal with the social-networking site.
Microsoft is expanding its search arrangement with Facebook but reining in its advertising deal with the social-networking site.
Google boosted its efforts to boot out rogue and malicious advertisers in the fourth quarter by going after them more aggressively and making it more difficult for them to weasel their way back into its AdWords system.
Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.
A report commissioned by the French Minister of Culture Frédéric Mitterrand urges the introduction of a tax on online advertising such as that carried by Google, which would be used to pay the creators of artistic and other works who lose out to online piracy.
Aol officially set sail as an independent, publicly traded company on Thursday, leaving behind its parent company Time Warner and embarking on a journey that could be turbulent.
Just two weeks after buying mobile advertising company AdMob, Google on Monday announced plans to purchase Teracent, an online display advertising company.
AOL, which will be spun off from parent company Time Warner next month, wants to cut its staff by about a third, and is giving employees a chance to volunteer to join the ranks of the unemployed.
Global online advertising spending fell slightly in the third quarter, but there are signs that the market may be recovering and could start growing again soon, according to IDC.
Wikia, the for-profit company built on user-contributed content, turned a small profit last quarter for the first time, said co-founder Jimmy Wales on Tuesday.
Google cofounder and President of Technology Sergey Brin made a surprise appearance at the Web 2.0 Summit on Thursday, answering a variety of questions on hot-button issues affecting the search company.
Newcomers to the mobile-phone market are driving more wireless Web access at the expense of the phone makers that have been around for a while, according to a new report from AdMob.
Facebook is partnering with Nielsen on using a system that gathers feedback about whether online display ads are influencing Web users.
Microsoft on Monday demonstrated a new tool for its Bing search engine that will allow advertisers to measure the effectiveness of their ads with online users.
The economic downturn continues to weigh on online ad spending. The worldwide market dropped by 5 percent during the second quarter compared to the same time period last year, according to market research company IDC.
Microsoft profits by selling online ads on its search engine to criminal gangs running pharmaceutical Web sites that offer medication to people without a proper prescription, according to a new study.