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Ricoh to acquire Pentax, set sights on digital SLR market

Japan's Ricoh plans to acquire Pentax as part of a push to get into the digital single-lens reflex camera market, it said Friday.
Pentax lets you design your own camera (to an extent)

The onslaught of brand-new cameras for fall continues: Pentax is adding two offerings to its Optio line of point-and-shoots, one of which includes a clever twist to make a low-end pocket camera more enticing.

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