Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff.
SAP's Sapphire conference kicks off next week in Orlando, setting the stage for the company to sell customers on its visions for cloud-based applications, in-memory computing and mobility.
SAP will announce its first-quarter 2013 earnings on Friday, a report that will get heavy scrutiny from company watchers. Here's a look at some of the more important topics that should come up during SAP executives' conference calls with press and analysts on Friday.
Who is Amazon's biggest competitor in the cloud?
Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company, including Salesforce.com and SAP.
As 2013 begins, the SaaS (software as a service) market is set to heat up even more, as well as potentially undergo a number of key shifts. Here's a look at a series of key SaaS vendors and trends to watch as the year unfolds.
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.
It's been a busy and transformative year for enterprise software. We dug through our story archives, talked to industry experts and put on our thinking caps to come up with this list of key events and emerging trends from 2012, all of which are set to have a lasting impact on the industry.
Software developer Christopher Shockey saw the first signs of trouble in late 2008. A sales rep who had always represented Web application development provider Coghead was now calling on behalf of Coghead's much larger rival Salesforce.com.