Apple confirms deal to buy music discovery app Shazam
Apple on Monday confirmed it had reached a deal to acquire Shazam Entertainment Ltd, the U.K.-based app that lets users identify songs by pointing a smart phone at the audio source.
Apple on Monday confirmed it had reached a deal to acquire Shazam Entertainment Ltd, the U.K.-based app that lets users identify songs by pointing a smart phone at the audio source.
Shazam is one of the most popular mobile apps in the world. The company earlier this month announced it had reached a billion downloads – half of which came in the last two years – and, for the first time, turned a profit. And it's the data that did it.
Shazam is releasing a new version of its music recognition app that lets users connect with artists they like and see what songs they've searched for using its service.
Pandora, the algorithmic music radio app, is not afraid of its competitors in on-demand streaming like Spotify and Apple-owned Beats Music, because it has better feedback data than them, the company claims.
Apple will integrate music identification technology created by Shazam into the next version of iOS, but could go much further than simple song naming.