More retailers, and ballparks, take a swing at location-based data
A growing number of brick-and-mortar businesses, eager to learn more about what goes on inside their walls, are turning to new technology to gather data from people's mobile phones.
A growing number of brick-and-mortar businesses, eager to learn more about what goes on inside their walls, are turning to new technology to gather data from people's mobile phones.
Some 100 American Eagle clothing stores may not need greeters anymore: Soon they'll be saying a different kind of hello on your smartphone, advertising the latest deals.
Your smartphone can be a beacon telling the world where you are, with increasing precision. Is that good commerce or bad privacy, or maybe a bit of both?