twitter

twitter - News, Features, and Slideshows

Features

  • Analytics boost social marketing efforts

    Big-name companies including General Electric and Best Western are maturing their social marketing programs and integrating social metrics with back-end systems.

  • Worst security snafus of 2012

    The first half of 2012 was pretty bad - from the embarrassing hack of a conversation between the FBI and Scotland Yard to a plethora of data breaches - and the second half wasn't much better, with events including Symantec's antivirus update mess and periodic attacks from hactivists at Anonymous.

  • Apple iOS: Why it's the most secure OS, period

    In June 2007, Apple released the iPhone, and the device quickly took off to become a major brand in the smartphone market. Yet when the iPhone shipped, security on the mobile operating system was nearly nonexistent. Missing from the initial iOS (then called iPhone OS) were many of the security features that modern-day desktop software has as a matter of course, such as data-execution protection (DEP) and address-space layout randomization (ASLR). Apple's cachet lured security researchers to test the platform, and in less than a month, a trio had released details on the first vulnerability: an exploitable flaw in the mobile Safari browser.

  • Who’s using Twitter? Some surprising answers

    Eight percent of online Americans may use Twitter, as the Pew Internet & American Life Project reported on Thursday. But does that mean your small business should use the service in its marketing and communications efforts?

  • Twitter 2.0: Not just for narcissists

    Using Twitter is like being trapped in an elevator with someone who has a severe case of attention deficit disorder and just consumed three pots of truck-stop coffee.

  • Goodbye Kin, Sidekick and 'social phones'

    If there's any correlation between the recently killed Kin and discontinued T-Mobile Sidekick -- aside from Microsoft having a hand in both discontinued phones -- it's that they tried to distinguish themselves from both high-powered smartphones and simpler feature phones.

  • Skeptical shopper: Enhanced advertising in augmented reality

    Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented-reality apps, you can do just that. But advertisers are jumping on the trend as well, so the same application that reveals intriguing potential destinations might also bombard you with ads for nearby fast-food chains. Can augmented reality actually be useful for consumers, or is it simply another way for corporations to get a hand in your wallet?

  • Will Twitter ads tweak tweeters?

    Now that Twitter has begun to display ads--pardon me, Promoted Tweets--in users' search results, the big question is how millions of loyal Twitter fans will respond. Reaction on the micro-blogging site has been muted thus far--more questions than commentary, actually--and it's apparent that most users haven't seen the new ads yet.

  • Geolocation 101: How it works, the apps, and your privacy

    Facebook wants to know "What's on your mind?" Twitter asks "What's happening?" But that's getting old already. The burning question for the next wave of social networking is "Where are you?"--and services like Foursquare, Gowalla, Brightkite, and Loopt want you to use your smartphone to answer it.

[]